Chronic Regulatory Focus and Financial Decision-Making

The book delves into the interplay between chronic regulatory focus and financial decision-making, examining how these factors influence consumer choices regarding assets and portfolios. It challenges previous research by focusing on chronic states rather than primed conditions, and investigates the impact of demographics like gender, age, and education on financial selections. Utilizing eye-tracking and self-report methods, the study finds that external factors, particularly the global financial climate, may lead consumers to make choices inconsistent with their regulatory foci. This work contributes significantly to understanding financial behavior and motivates further research in the field.