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Brand Leadership

Building Assets in an Information Economy

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Páginas
368 páginas
Tiempo de lectura
13 horas

Más información sobre el libro

Brand equity has become a crucial focus for managers, evolving significantly since its initial exploration by David Aaker in the late 1980s. Recognized as a leading authority in this field, Aaker guides managers through the emerging landscape of brand leadership, emphasizing strategies that go beyond traditional management fads. His insights aim to equip professionals with the tools necessary to navigate and excel in the ongoing brand revolution.

Compra de libros

Brand Leadership, David A. Aaker, Erich Joachimsthaler

Idioma
Publicado en
2009
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