Advertising promotion strategies

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Focusing on the advertising and media strategies of Belarusian and Ukrainian exporters, this collection showcases the research of young scholars from the Institute of Journalism at Belarusian State University. It explores the optimization of trade relations and legal frameworks to enhance export support, especially for small and medium-sized businesses. The authors analyze how media can foster an export culture and promote high-tech exports, providing insights into effective market development through advertising and media promotion within the Commonwealth of Independent States, the EU, and Asia.