Behavioural Science Approaches in Economic Research

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Focusing on behavioral science, this postgraduate research paper explores its application within sustainable marketing and audit. It begins with an introduction to the behavioral approach, followed by a summary and analysis of the methods and findings related to sustainable practices. The paper critically evaluates these approaches, culminating in a comprehensive appraisal that connects the insights from previous sections. The conclusion synthesizes the overall findings, highlighting the significance of behavioral science in enhancing sustainable marketing strategies.