What drives people to invest in Stock exchange in Africa?

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Focusing on the role of financial information in investment decisions, this study examines investor behavior on the Dar es Salaam Stock Exchange from 2008 to 2012. While centered on Tanzania, it highlights broader implications for investor behavior across Africa, revealing commonalities in motivations for investing in capital markets. The research indicates that small investors often prioritize non-financial factors, contrasting with larger investors. The findings resonate with trends observed in other East African nations and countries like Ghana, Nigeria, and South Africa.