Entrepreneurship

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Focusing on the critical role of entrepreneurship in economic and social development, the book delves into the concepts of Entrepreneurial Intention and Entrepreneurial Orientation. It explores how these factors influence an individual's capability to innovate and adapt businesses to address current challenges. Through a case study, the work evaluates the extent to which a university fosters entrepreneurial orientation among its students, emphasizing the importance of creativity and strategic management in cultivating future entrepreneurs.