PURPOSE

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Focusing on the concept of purpose, Nikos Mourkogiannis challenges traditional views of leadership by asserting that success and values are intrinsically linked. He emphasizes that organizations must cultivate a clear set of values to inspire and motivate employees, arguing that ideas, rather than mere structure, drive companies to greatness. Using diverse industry examples, Mourkogiannis illustrates how establishing a strong purpose is crucial for achieving enduring success.