The impact of the global downturn on the car manufacturing industry

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The car manufacturing industry faced significant challenges due to the international financial crisis and economic slowdown, particularly in Europe and the United States. The seminar paper explores how the credit crunch impacted the industry, highlighting the consequences of years of easy financing options, such as low interest rates and lax credit approvals. This decoupling of economic growth from car sales resulted in a substantial excess in demand, leading to turbulence within the sector.