Engineering Culture: Control and Commitment in a High-Tech Corporation

The book offers a critical ethnographic analysis of the engineering division within a prominent American high-tech corporation, highlighting the complexities of corporate culture. Through detailed observations and interviews, Kunda reveals how management promotes a seemingly informal and flexible work environment that ostensibly fosters individual creativity and growth. However, he uncovers an underlying normative control that influences employees' identities and behaviors. The revised edition includes a conclusion that reassesses the company's trajectory and the contemporary relevance of corporate culture management.