WHY DO PRODUCTS, IDEAS, AND BEHAVIORS CATCH ON?

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A strong marketing strategy is essential for business success, providing the necessary focus to achieve goals and objectives. The author emphasizes that without a clear plan, businesses are destined to fail. The book explores the reasons behind the success of certain products, ideas, and behaviors, offering insights into effective marketing practices. It serves as a guide for understanding the dynamics of market trends and the importance of strategic planning in achieving business growth.