Service Quality: A Case Study of Stock Broking Firms

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Focusing on the landscape of stock broking firms in India, this book identifies service quality gaps and explores factors contributing to customer loyalty. It aims to enhance service quality by understanding customer expectations. Utilizing a descriptive research approach, the author employs both primary data from questionnaires and secondary data from various online sources. The study incorporates various statistical tools and techniques to analyze the collected data, providing valuable insights into the industry.