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Competitive Intelligence

Gathering, Analysing and Putting it to Work

Parámetros

Páginas
302 páginas
Tiempo de lectura
11 horas

Más información sobre el libro

The book offers a practical framework for business managers to enhance their competitive intelligence skills. It draws on the author's experiences and insights from various disciplines to help readers effectively gather and utilize market and company information. By focusing on strategies for identifying suppliers, mobilizing capital, attracting customers, and outmaneuvering competitors, it equips managers with the tools necessary to thrive in a competitive landscape.

Compra de libros

Competitive Intelligence, Christopher Murphy

Idioma
Publicado en
2024
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