PROJECT MANAGEMENT

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Focusing on the new knowledge economy, this book guides students in becoming active participants in knowledge work through project management and creativity. It emphasizes the importance of research in identifying opportunities that lead to sustainable competitive advantages. The aim is to equip students with tools to develop innovative value propositions, enhancing their personal and organizational value. Encouraging divergent thinking, it challenges traditional business attitudes and promotes practical application in both individual and team settings, marking a shift from the industrial economy's focus on place, capital, and labor.