Is incidental vocabulary acquisition more effective while watching videos or when reading texts?

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The research investigates the effectiveness of incidental vocabulary acquisition through videos versus reading texts. An analysis of existing literature reveals no definitive answer but highlights key factors influencing successful acquisition: language proficiency, exposure duration, sensory engagement, and student motivation. These elements are crucial for EFL educators when creating lesson plans. However, the study's broad focus on various learners leaves the applicability of findings to Austrian EFL students uncertain, indicating a need for further empirical research.