Más información sobre el libro
For courses in international business. International Business: The New Realities caters to a post-millennial student audience, the most diverse and educated generation to date. The book connects to students of the technological age, facing a diverse and evolving economic environment fueled by the internet and multimedia sources. The authors understand and speak to what motivates this group, also known as Generation Z -- their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain skills they can apply towards meaningful jobs. By addressing their interests and issues such as the competitive job market and challenges faced by advanced economies, the text engages students in the material and preps them for successful careers in international business.
Compra de libros
International Business, S. Tamer Cavusgil, Gary Knight, John R. Riesenberger
- Idioma
- Publicado en
- 2019
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- (Tapa blanda)
Métodos de pago
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- Título
- International Business
- Subtítulo
- The New Realities
- Idioma
- Inglés
- Editorial
- Pearson Higher Education
- Publicado en
- 2019
- Formato
- Tapa blanda
- Páginas
- 576
- ISBN10
- 1292303247
- ISBN13
- 9781292303246
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Economía
- Calificación
- 3,8 de 5
- Descripción
- For courses in international business. International Business: The New Realities caters to a post-millennial student audience, the most diverse and educated generation to date. The book connects to students of the technological age, facing a diverse and evolving economic environment fueled by the internet and multimedia sources. The authors understand and speak to what motivates this group, also known as Generation Z -- their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain skills they can apply towards meaningful jobs. By addressing their interests and issues such as the competitive job market and challenges faced by advanced economies, the text engages students in the material and preps them for successful careers in international business.