Sponsorship Strategy: Practical Approaches to Powerful Sponsorships

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Sponsorship Strategy offers a road map to sponsorship success. Combining his decades of sponsorship experience with the insights of industry insiders, Ken Ungar, president and founder of CHARGE, developed Sponsorship Practical Approaches to Powerful Sponsorships as a resource to anyone wanting to up their game in sponsorship. This book blends sponsorship research and relevant strategies with real-world experience to help sports organizations, nonprofits and corporate brands achieve the best business results. Sponsorship Strategy offers straightforward advice, including how to identify the best audience for sponsorship, enhance a sponsor’s brand image and leverage unique strategies like B2B and corporate social responsibility. For the professional starting out in sponsorship, this book provides the fundamentals of effective strategy. For the sponsorship veteran, Sponsorship Strategy can serve as a strategic checklist of issues vital to making every sponsorship work better. Every marketer wanting to make their sponsorships more powerful needs this book to enhance their sponsorship strategy.