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This 3rd edition of Marketing Research: An Applied Approach forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques in depth." "Marketing Research: An Applied Approach" is aimed at students studying marketing research at undergraduate and postgraduate level. // Attention: If no attachments (CDs, booklets etc.) are shown in the photo, they are not included.
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Marketing Research : An Applied Approach, Naresh K. Malhotra, David F. Birks
- Idioma
- Publicado en
- 2007
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- (Tapa blanda)
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- Idioma
- Inglés
- Autores
- Naresh K. Malhotra, David F. Birks
- Editorial
- Financial Times Prentice Hall
- Publicado en
- 2007
- Formato
- Tapa blanda
- Páginas
- 835
- ISBN10
- 0273706896
- ISBN13
- 9780273706892
- Serie
- Etiquetas
- No ficción, Libros de texto, Comercio, Negocios & Gestión, Marketing & Ventas, Investigación
- Calificación
- 3,6 de 5
- Descripción
- This 3rd edition of Marketing Research: An Applied Approach forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques in depth." "Marketing Research: An Applied Approach" is aimed at students studying marketing research at undergraduate and postgraduate level. // Attention: If no attachments (CDs, booklets etc.) are shown in the photo, they are not included.