The Age of Influence: Selling to the Digitally Connected Customer

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Whether you’re a parent, an employee, a manager or an executive, you have the power to build and maintain personal and business influence with an ever-widening audience of people. This has many ramifications for the future of sales in the digital age, because the mechanisms by which we expand our personal influence are being created at an exponential rate, giving people the ability to have an effect from anywhere, anytime for any reason. This book explores that power, and how businesses can take advantage of it by helping their employees become more influential and working with outside influencers. It also explores the roadblocks to building influence, takes a look at some of the companies that are leading the charge, and gives us a peek into the future--explaining how businesses can flip the marketing funnel to leverage this new-found power of influence to attract more digitally connected customers.