Advertising Superpowers: Tricks for creating great ads.

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In "Advertising Superpowers," Santiago Cosme shares the formulas and tricks he discovered through his years in top advertising agencies around the world; tricks that he used many times to get out of trouble with his Creative Directors, keep his clients happy and make his campaigns worthy of more than 30 International Advertising Awards. Whether you are a student or a professional, what the author explains in this book will help in your day to day in the world of creative advertising. No, you don't have to struggle to have better ideas. You now have the chance to cut a few corners with your newly acquired "Superpowers." Just make sure to use them wisely.