Pay The Price: Creating Ethical Entrepreneurial Success Through Passion, Pain and Purpose

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Despite our best efforts, most new businesses fail, with up to 90 percent of UK and US startups not surviving their first decade. This challenge is even greater in developing countries, particularly in Africa, the most entrepreneurial continent. Building a business with strong ethical foundations is tough, and the process involves navigating significant highs and lows. The dark side of entrepreneurship is often overlooked, contributing to high failure rates. While many business books focus on success, there is a lack of literature addressing failure and the necessity of perseverance through pain and setbacks for achieving lasting success. This book offers a different perspective, emphasizing the importance of Passion, Pain, Time, and Purpose in the entrepreneurial journey. It provides pioneering insights drawn from diverse fields such as music, poetry, chemistry, and sports, even including a dedicated Spotify playlist. Key concepts explored include The Five Principles of Ethical Entrepreneurship, the Three Universal Phases of the Honeymoon, the Formative, and the Legacy, and the importance of starting with who, not why, for building a successful business. Additionally, it addresses overcoming four types of pain that lead to failure using a new Flag Response Model and validating business models through chemistry theories. Readers will also learn about earning the Pathfinder legacy type and much more.