Analytics Demystified: A Book on Analytics Framework for Businesses and Students

Ever thought of learning how to think about analytics in a structured way? This book is for you. You might have heard of Analytics, but what is it really? Ever wondered how to start thinking and implementing Analytics? Analytics may seem like a maze for some but a breeze for others. This book aims to help you, the reader whether you are a corporate, a student or a business owner to take your first steps along an easier path. Call it a handbook or a beginner's guide, this book unveils the non-technical face of Analytics for individuals and organizations initiating their Analytics journey. For those already mid-way, it acts as a guide to pause, reflect, and check if they have missed or overlooked any key aspects required for solutioning. The 3D Analytics Framework, consisting of 3 dimensions and 14 elements, presented in the book simplifies the essentials of Analytics. The reader is guided into Analytics through the lens of proven problem-solving techniques of Design Thinking and a practical approach to initiate change management through Maslow's need hierarchy theory. The book presents principles of Analytics in a simple and easy to understand language using real life examples and pictorial Illustrations. In this book, Divya shares her learnings of over two decades. Through the stories, ideas, and framework, she believes that anyone can embark on the Analytics journey and reap its benefits.