The Giveback Economy: Social Responsiblity Practices for Business and Nonprofit

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"The GiveBack Economy is heating up! But does it really matter if an organization is doing the right thing? And how does an organization do the right thing, anyway? Social innovation and social enterprise are interrelated concepts that, once understood, can help you take your business into this new economy. You might think of Starbucks and their fair trade program, or Walmart with their active involvement in fund-raising, as social causes might be considered social enterprises. Some businesses are solely about giving back, and are leading the way in these exciting times. Recent surveys indicate that more than 99 percent of people want to feel they are giving back in some way. This book will show you how to help people do that."-- Provided by publisher