The Back of the Napkin

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The acclaimed bestseller about visual problem solving is now bigger and better. Dan Roam emphasizes that drawing a simple picture can effectively demonstrate our understanding of a concept and reveal hidden solutions. He argues that a straightforward drawing on a napkin can be more impactful than the most polished PowerPoint presentation. With two decades of experience and insights from vision science, Roam equips readers with tools to clarify problems and communicate ideas effectively. He asserts that everyone possesses an innate talent for visual thinking, even those who believe they cannot draw. By thinking visually, individuals can uncover new ideas, solve problems creatively, and enhance their ability to share insights. An example includes Herb Kelleher and Rollin King, who used a bar napkin to visualize a new airline model, leading to the success of Southwest Airlines. This new edition features more color, larger images, and additional content, further aiding readers in seeing the world differently. A diverse range of professionals, from teachers to financial analysts, have embraced the power of visual problem-solving. Dan Roam, the author, is also known for his other works and leads a consulting firm focused on visual thinking. He resides in San Francisco.