Product Research Rules
Nine Foundational Rules for Product Teams to Run Accurate Research That Delivers Actionable Insight
Autores
Valoración del libro
Más información sobre el libro
"Digital product research doesn't have to be difficult, take a long time, or cost a lot of money. Nor should it be a job solely for scientists or expert researchers. [The authors of this book] demonstrate how your entire team can conduct effective product research within a couple of weeks--easily, cheaply, and without compromising quality. Drawing from decades of experience in product development, [they] lay out nine simple rules that combine user research, market research, and product analytics to ... discover insights and build products customers truly need"--Publisher marketing.
Compra de libros
Product Research Rules, C Todd Lombardo, Aras Bilgen
- Idioma
- Publicado en
- 2020
- product-detail.submit-box.info.binding
- (Tapa blanda)
Métodos de pago
Nos falta tu reseña aquí
- Título
- Product Research Rules
- Subtítulo
- Nine Foundational Rules for Product Teams to Run Accurate Research That Delivers Actionable Insight
- Idioma
- Inglés
- Autores
- C Todd Lombardo, Aras Bilgen
- Editorial
- O'Reilly Media
- Publicado en
- 2020
- Formato
- Tapa blanda
- Páginas
- 260
- ISBN13
- 9781492049470
- Serie
- Etiquetas
- No ficción, Arte / Cultura, Comercio, Negocios & Gestión, Autoayuda, Diseño, Emprendimiento
- Calificación
- 3,9 de 5
- Descripción
- "Digital product research doesn't have to be difficult, take a long time, or cost a lot of money. Nor should it be a job solely for scientists or expert researchers. [The authors of this book] demonstrate how your entire team can conduct effective product research within a couple of weeks--easily, cheaply, and without compromising quality. Drawing from decades of experience in product development, [they] lay out nine simple rules that combine user research, market research, and product analytics to ... discover insights and build products customers truly need"--Publisher marketing.