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An analysis of the strategies with which Europe's most successful companies have achieved their success, including a variety of case studies of companies such as Mercedes-Benz, Unilever, and M&S. The author looks at the lessons they must learn if they are to maintain their leading position.
Compra de libros
In Search of European Excellence, Robert Heller
- Idioma
- Publicado en
- 1998
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- (Tapa blanda)
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- Idioma
- Inglés
- Autores
- Robert Heller
- Publicado en
- 1998
- Formato
- Tapa blanda
- ISBN10
- 0006388124
- ISBN13
- 9780006388128
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión
- Calificación
- 4 de 5
- Descripción
- An analysis of the strategies with which Europe's most successful companies have achieved their success, including a variety of case studies of companies such as Mercedes-Benz, Unilever, and M&S. The author looks at the lessons they must learn if they are to maintain their leading position.