Identify

Identify provides practical advice for designers and their clients on creating effective corporate identity. This is a practical guide that combines sound advice on researching, commissioning, briefing, designing and producing a basic identity system -- logo, letterhead and business cards -- with a survey of the most successful identities from around the world. Identify also examines related issues such as trade mark legislation, and comes with a comprehensive glossary of terms. For anyone developing corporate identity, from small businesses to charities and educational institutions, marketing departments and designers should find this book invaluable.