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What would people think of me if I drove a Mercedes? Am I more "Gucci" than "Nike"? Our brand choices say a great deal about us as individuals. This work takes a lighthearted look at how brands behave, how they gather associations and what they mean to the people that buy them.
Compra de libros
Branded?, Gareth Williams
- Idioma
- Publicado en
- 2000
- product-detail.submit-box.info.binding
- (Tapa dura)
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- Título
- Branded?
- Idioma
- Inglés
- Autores
- Gareth Williams
- Editorial
- V&A Publications
- Publicado en
- 2000
- Formato
- Tapa dura
- Serie
- Etiquetas
- No ficción, Arte / Cultura, Temática de moda, Moda
- Descripción
- What would people think of me if I drove a Mercedes? Am I more "Gucci" than "Nike"? Our brand choices say a great deal about us as individuals. This work takes a lighthearted look at how brands behave, how they gather associations and what they mean to the people that buy them.