Social Psychology

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The primary focus of Social Psychology, 14e, is the social world which has changed tremendously in recent years under technological advancements. These changes have important implications for how we think about ourselves and other people. Social psychology is the branch of psychology that studies all aspects of our behaviour with and toward others, our feelings and thoughts about them and the relationships we develop with them. The central message for social psychology as a field and for any book that seeks to represent it, is: Keep up with these technological changes in terms of their implications for social life and this is precisely what has been done in the 14th edition of this book.