Super Crunchers

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Why would a casino try to prevent your losses? How can a mathematical formula predict your future spouse? Could a statistical analysis exclude you from a desired job? Today, number crunching influences your life in unexpected ways. In this engaging and innovative work, economist Ian Ayres reveals how leading organizations are rapidly analyzing vast databases to gain insights into human behavior, creating a new class of decision-makers known as Super Crunchers. From internet giants like Google and Amazon that understand your preferences better than you do, to medical diagnoses, educational assessments, and corporate strategies, these analysts are reshaping decision-making processes with remarkable accuracy. How can a football coach assess a player without firsthand observation? Want to predict changes in airline ticket prices before purchasing? How can a formula outperform wine experts in identifying top vintages? Super Crunchers hold the answers. In this new era where equations challenge traditional expertise, Ayres explores the advantages and drawbacks, revealing who benefits and who suffers, and how super crunching can empower rather than exploit us. The reliance on intuition for decision-making is fading; no businessperson, consumer, or student aiming to stay competitive should proceed without understanding the implications of this data-driven approach.