El libro está agotado actualmente
Más información sobre el libro
Principles and Practice of Social Marketing combines the authors' practical commercial marketing know-how, hands-on experience in developing and implementing social marketing campaigns, and extensive involvement in formative and evaluative research across a broad variety of health and social policy areas. This new international edition will be essential reading for undergraduate and graduate courses in Social Marketing and for anyone involved in social marketing or health promotion, public health interventions, injury prevention or public welfare in general.
Compra de libros
Principles and Practice of Social Marketing, Rob Donovan, Nadine Henley
- Idioma
- Publicado en
- 2010
- Encuadernación
- (Tapa dura)
Te avisaremos por correo electrónico en cuanto lo localicemos.
Métodos de pago
Nos falta tu reseña aquí
- Subtítulo
- An International Perspective
- Idioma
- Inglés
- Autores
- Rob Donovan, Nadine Henley
- Editorial
- Cambridge University Press
- Publicado en
- 2010
- Formato
- Tapa dura
- Páginas
- 524
- ISBN10
- 0521194504
- ISBN13
- 9780521194501
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Marketing & Ventas
- Calificación
- 4,15 de 5
- Descripción
- Principles and Practice of Social Marketing combines the authors' practical commercial marketing know-how, hands-on experience in developing and implementing social marketing campaigns, and extensive involvement in formative and evaluative research across a broad variety of health and social policy areas. This new international edition will be essential reading for undergraduate and graduate courses in Social Marketing and for anyone involved in social marketing or health promotion, public health interventions, injury prevention or public welfare in general.