Simplicity

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"Although we all yearn for more simplicity, it seems astonishingly difficult to simplify our lives. Here, with characteristic directness, Edward de Bono demonstrates how it can be done." "Historical review, for example, reduces complexity by asking whether the original rationale for something still applies (do we really need to retain the vents in men's jackets which date from the days of riding?). The bulk and exception technique allows us to deal separately with majority and extreme cases, as when clothes shops decide to concentrate either on standard sizes or on the specialist 'outsize' market. Reframing can make us realize we are seeking solutions to a non-problem: space scientists spent a fortune trying to invent a pen which writes upside-down in conditions of zero gravity; then someone suggested they could use pencils..." "De Bono explores these and other methods, such as with shedding, slimming, cutting, chunking, wishful thinking, energy shifts and provocative amputation. All help us try new options, reject received wisdom and escape the tyranny of self-appointed experts. The book takes up this crucial challenge, concluding with a list of golden rules and plans for an ambitious National Simplicity Campaign."--BOOK JACKET