Parámetros
- 256 páginas
- 9 horas de lectura
Más información sobre el libro
Gonzo Marketing is a knuckle-whitening ride to the place where social criticism, biting satire, and serious commerce meet... and where the outdated ideals of mass marketing and broadcast media are being left in the dust. As master of ceremonies at the wake for traditional one-size-fits-all marketing, Chris Locke has assembled a unique guest list, from Geoffrey Chaucer to Hunter S. Thompson, to guide us through the revolution that is rocking business today, as people connect on the Web to form powerful micromarkets. These networked communities, based on candour, trust, passion, and a general disdain for anything that smacks of corporate smugness, reflect much deeper trends in our culture, which Locke illuminates with his characteristic wit.
Compra de libros
Gonzo Marketing, Christopher Locke
- Idioma
- Publicado en
- 2001
- product-detail.submit-box.info.binding
- (Tapa dura)
Métodos de pago
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- Título
- Gonzo Marketing
- Subtítulo
- Winning through Worst Practices
- Idioma
- Inglés
- Autores
- Christopher Locke
- Editorial
- Capstone
- Publicado en
- 2001
- Formato
- Tapa dura
- Páginas
- 256
- ISBN10
- 1841121665
- ISBN13
- 9781841121666
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Marketing & Ventas, Marketing y relaciones públicas
- Calificación
- 3,7 de 5
- Descripción
- Gonzo Marketing is a knuckle-whitening ride to the place where social criticism, biting satire, and serious commerce meet... and where the outdated ideals of mass marketing and broadcast media are being left in the dust. As master of ceremonies at the wake for traditional one-size-fits-all marketing, Chris Locke has assembled a unique guest list, from Geoffrey Chaucer to Hunter S. Thompson, to guide us through the revolution that is rocking business today, as people connect on the Web to form powerful micromarkets. These networked communities, based on candour, trust, passion, and a general disdain for anything that smacks of corporate smugness, reflect much deeper trends in our culture, which Locke illuminates with his characteristic wit.