Agotado
Parámetros
- 160 páginas
- 6 horas de lectura
Más información sobre el libro
No-copy advertising does exactly what it says - promotes, publicises and sells without the use of words. Using examples from television, billboard, print and the Internet, Lazar Ozamic examines an intriguing variety of ads from the international arena. The unique relationship between consumer and brand - formed and developed by this method of advertising - is discussed, and (no)copywriters talk about their approach.
Compra de libros
No Copy Advertising, Lazar Dzamic
- Idioma
- Publicado en
- 2001
- product-detail.submit-box.info.binding
- (Tapa dura)
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- Título
- No Copy Advertising
- Idioma
- Inglés
- Autores
- Lazar Dzamic
- Editorial
- Rotovision
- Publicado en
- 2001
- Formato
- Tapa dura
- Páginas
- 160
- ISBN10
- 2880465664
- ISBN13
- 9782880465667
- Serie
- Calificación
- 3,9 de 5
- Descripción
- No-copy advertising does exactly what it says - promotes, publicises and sells without the use of words. Using examples from television, billboard, print and the Internet, Lazar Ozamic examines an intriguing variety of ads from the international arena. The unique relationship between consumer and brand - formed and developed by this method of advertising - is discussed, and (no)copywriters talk about their approach.