Agotado
Parámetros
- 288 páginas
- 11 horas de lectura
Más información sobre el libro
An introduction to the marketing research process; Exploring the market; Describling markets: design choices; Describing markets: focus on sampling; Describing markets: collecting data by means of questions; Market segmentation; Developing a branded product or service; Establishing the brand identity and pre-testing the whole; Conveying the brand message: media planning; Out in the open; the final go/no-go decision; Evaluating performance
Compra de libros
The Marketing Research Process, Margaret Crimp
- Idioma
- Publicado en
- 1990
- product-detail.submit-box.info.binding
- (Tapa blanda)
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- Título
- The Marketing Research Process
- Idioma
- Inglés
- Autores
- Margaret Crimp
- Editorial
- Prentice Hall
- Publicado en
- 1990
- Formato
- Tapa blanda
- Páginas
- 288
- ISBN10
- 0135565154
- ISBN13
- 9780135565155
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Marketing & Ventas, Marketing y relaciones públicas
- Descripción
- An introduction to the marketing research process; Exploring the market; Describling markets: design choices; Describing markets: focus on sampling; Describing markets: collecting data by means of questions; Market segmentation; Developing a branded product or service; Establishing the brand identity and pre-testing the whole; Conveying the brand message: media planning; Out in the open; the final go/no-go decision; Evaluating performance