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The Marketing Research Process

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  • 288 páginas
  • 11 horas de lectura

Más información sobre el libro

An introduction to the marketing research process; Exploring the market; Describling markets: design choices; Describing markets: focus on sampling; Describing markets: collecting data by means of questions; Market segmentation; Developing a branded product or service; Establishing the brand identity and pre-testing the whole; Conveying the brand message: media planning; Out in the open; the final go/no-go decision; Evaluating performance

Compra de libros

The Marketing Research Process, Margaret Crimp

  • Retirado de la biblioteca
  • Doblado notable
Idioma
Publicado en
1990
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(Tapa dura),
Estado del libro
Dañado
Precio
3,06 €

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