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Marketing Communications

An Integrated Approach

Autores

Paul Smith

Valoración del libro

3,5

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Parámetros

Comercio
Marketing & Ventas
Negocios & Gestión
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Más información sobre el libro

The author provides a comprehensive framework which will enable practitioners and students alike, to understand both individual elements of the marketing communications mix, and their collective combinations, incorporating practical tips and short case studies. Second revised edition.