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Marketing Communications

An Integrated Approach

Autores

Más información sobre el libro

The author provides a comprehensive framework which will enable practitioners and students alike, to understand both individual elements of the marketing communications mix, and their collective combinations, incorporating practical tips and short case studies. Second revised edition.

Compra de libros

Marketing Communications, Paul Smith

Idioma
Publicado en
1993,
Estado del libro
Bueno
Precio
11,99 €

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