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ValueAmerica.com was supposed to do for e-commerce what Wal-Mart did for retail - blow the competition out of the water. Entire multinational retail corporations were supposed to fall to the ultimate one-stop-shop on the web. Led by Craig Winn, a true marketing genius, the company was a dot-com pioneer backed by power players like Microsoft co-founder Paul Allen and FedEx chairman Fred Smith. But it didn't happen. In less than a year the share price had crashed and the company had haemorrhaged over $200 million. This is the inside story of e-commerce's greatest debacle to date - a cautionary tale of corporate over-reaching.
Compra de libros
Dot.bomb, David Kuo
- Idioma
- Publicado en
- 2002
- product-detail.submit-box.info.binding
- (Tapa blanda)
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- Título
- Dot.bomb
- Idioma
- Inglés
- Autores
- David Kuo
- Editorial
- Sphere
- Publicado en
- 2002
- Formato
- Tapa blanda
- ISBN10
- 0751532762
- ISBN13
- 9780751532760
- Serie
- Descripción
- ValueAmerica.com was supposed to do for e-commerce what Wal-Mart did for retail - blow the competition out of the water. Entire multinational retail corporations were supposed to fall to the ultimate one-stop-shop on the web. Led by Craig Winn, a true marketing genius, the company was a dot-com pioneer backed by power players like Microsoft co-founder Paul Allen and FedEx chairman Fred Smith. But it didn't happen. In less than a year the share price had crashed and the company had haemorrhaged over $200 million. This is the inside story of e-commerce's greatest debacle to date - a cautionary tale of corporate over-reaching.