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Using a unique mix of neuroscience, cultural history and advertising research, the study shows how an increase in abstract, left-brain thinking has spread across business and popular culture and how this is undermining creativity and making advertising less effective. Crucially, it also provides practical advice to reverse this decline.
Compra de libros
Lemon, Orlando Wood
- Idioma
- Publicado en
- 2019
- product-detail.submit-box.info.binding
- (Tapa blanda)
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- Título
- Lemon
- Subtítulo
- How the Advertising Brain Turned Sour
- Idioma
- Inglés
- Autores
- Orlando Wood
- Publicado en
- 2019
- Formato
- Tapa blanda
- Páginas
- 120
- ISBN10
- 0852941471
- ISBN13
- 9780852941478
- Serie
- Etiquetas
- No ficción, Ciencias sociales, Psicología
- Calificación
- 4,25 de 5
- Descripción
- Using a unique mix of neuroscience, cultural history and advertising research, the study shows how an increase in abstract, left-brain thinking has spread across business and popular culture and how this is undermining creativity and making advertising less effective. Crucially, it also provides practical advice to reverse this decline.