Gear Up

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Transform your business idea into a high-potential venture with this engaging and practical workbook designed for those pursuing new opportunities or expanding existing ones. Developed at Harvard Business School and Stanford University, it serves as a bootcamp with clear, easy-to-follow steps to test your business idea, assess its potential, and make it thrive. Utilizing a revolutionary 9-component framework, it provides entrepreneurs, intrapreneurs, innovative executives, and business students with essential tools to bring their ideas to life. The workbook helps assess the needs of a business idea and create a plan of action for success. By working through its chapters, you will develop a winning strategy based on recommendations tested by global executives. This resource features a solid business framework derived from the insights of entrepreneurs, academics, and real-life experiences, presented in a highly practical, visually appealing format. Additionally, educators' support materials will be available online. An innovative digital toolkit, Gear Up Virtual Toolkit, will allow participants to present their ideas, navigate the framework, and receive real-time feedback. A mobile app will also enhance student engagement by enabling real-time interaction during classes.