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The Portable MBA Series: Market-Driven Management
Using The New Marketing Concept to Create a Customer-Oriented Company
Autores
Valoración del libro
Parámetros
- 336 páginas
- 12 horas de lectura
Más información sobre el libro
Combines important new academic thinking and research with evidence of best practice' in the field of management by foremost business persons and consultants. Provides an invaluable strategic perspective of what is working in corporate marketing cultures and what isn't. Contains authentic examples from Webster's research at leading American and Japanese companies, focusing on the interrelationship of corporate culture, customer orientation and business performance.
Compra de libros
The Portable MBA Series: Market-Driven Management, Frederick E. Webster Jr.
- Idioma
- Publicado en
- 1994
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- Título
- The Portable MBA Series: Market-Driven Management
- Subtítulo
- Using The New Marketing Concept to Create a Customer-Oriented Company
- Idioma
- Inglés
- Autores
- Frederick E. Webster Jr.
- Editorial
- Wiley
- Publicado en
- 1994
- Formato
- Tapa dura
- Páginas
- 336
- ISBN10
- 0471595764
- ISBN13
- 9780471595762
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Gestión & Recursos humanos, Marketing y relaciones públicas, Investigación
- Calificación
- 5 de 5
- Descripción
- Combines important new academic thinking and research with evidence of best practice' in the field of management by foremost business persons and consultants. Provides an invaluable strategic perspective of what is working in corporate marketing cultures and what isn't. Contains authentic examples from Webster's research at leading American and Japanese companies, focusing on the interrelationship of corporate culture, customer orientation and business performance.