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Parámetros
- 580 páginas
- 21 horas de lectura
Más información sobre el libro
Taking a market orientation approach, the author challenges the traditional concept of the 4 Ps and the "functional" role of marketing departments. The author enlarges the market definition to embrace all the key market players, to include competitors, distributors and prescribers as well as the various customer groups in the wider macro-marketing environment. In addition, the author examines marketing strategy, demonstrating how strategic decisions can be implemented at the operational level.
Compra de libros
Marketing stratégique et opérationnel, Jean-Jacques Lambin, Chantal de Moerloose
- Idioma
- Publicado en
- 2008
- product-detail.submit-box.info.binding
- (Tapa blanda),
- Estado del libro
- Bueno
- Precio
- 6,49 €
Métodos de pago
Nadie lo ha calificado todavía.
- Título
- Marketing stratégique et opérationnel
- Subtítulo
- Du marketing à l'orientation-marché - 7e édition
- Idioma
- Francés
- Editorial
- Dunod
- Publicado en
- 2008
- Formato
- Tapa blanda
- Páginas
- 580
- ISBN10
- 2100521373
- ISBN13
- 9782100521371
- Serie
- Etiquetas
- No ficción, Libros de texto, Comercio, Negocios & Gestión, Libros de texto universitarios, Marketing & Ventas, Marketing y relaciones públicas
- Descripción
- Taking a market orientation approach, the author challenges the traditional concept of the 4 Ps and the "functional" role of marketing departments. The author enlarges the market definition to embrace all the key market players, to include competitors, distributors and prescribers as well as the various customer groups in the wider macro-marketing environment. In addition, the author examines marketing strategy, demonstrating how strategic decisions can be implemented at the operational level.