De TED-methode

Más información sobre el libro

The inside secrets to giving a first-class presentation from the man who put TED talks on the world’s stage Amid today’s proliferating channels of instant communication, one singular skill has emerged as the most essential way to communicate: a brief, polished, live-audience video talk. Since taking over TED in the early 2000s, Chris Anderson has tapped the world’s most brilliant individuals to share their expertise. Anderson discovered early on that the key to getting an audience to sit up and pay attention is to condense a presentation into 18 minutes or less, and to heighten its impact with a powerful narrative. In other words, to tell a terrific story. TED Talks is chock full of personal presentation suggestions from such TED notables as Sir Ken Robinson, Mary Roach, Amy Cuddy, Bill Gates, Elizabeth Gilbert, Dan Gilbert, Matt Ridley, and dozens more — everything from how to distill your speech’s content to what you should wear on stage. This is a lively, fun read with great practical application from the man who knows what goes into a great speech. In TED Talks Anderson pulls back the TED curtain for anyone who wants to learn from the world’s best on how to prepare a top-notch presentation.