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"All of the above in a charming, personable, tongue-in-cheek style that makes How to Write an Inspired Creative Brief not only a pleasure to read, but a well-nigh essential foundation on which to build a successful advertising career." -Dave Butler, Creative Director (retired ), TBWA/CHIAT/Day, Los Angeles "Howard Ibach has written the essential brief for the briefers, a simple, memorable, enoyable book for those who need to practice the art of strategic reduction for a living. He expounds several oft-forgotten principles: simplicity, clarity, collaboration." -Steve Wehrenberg, CEO, Campbell Mithum Advertising, Minneapolis
Compra de libros
How to Write an Inspired Creative Brief, Howard Ibach
- Idioma
- Publicado en
- 2009
- product-detail.submit-box.info.binding
- (Tapa blanda),
- Estado del libro
- Dañado
- Precio
- 3,95 €
Métodos de pago
Nos falta tu reseña aquí
- Idioma
- Inglés
- Autores
- Howard Ibach
- Editorial
- iUniverse
- Publicado en
- 2009
- Formato
- Tapa blanda
- Páginas
- 112
- ISBN10
- 1440158274
- ISBN13
- 9781440158278
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Economía
- Calificación
- 3,7 de 5
- Descripción
- "All of the above in a charming, personable, tongue-in-cheek style that makes How to Write an Inspired Creative Brief not only a pleasure to read, but a well-nigh essential foundation on which to build a successful advertising career." -Dave Butler, Creative Director (retired ), TBWA/CHIAT/Day, Los Angeles "Howard Ibach has written the essential brief for the briefers, a simple, memorable, enoyable book for those who need to practice the art of strategic reduction for a living. He expounds several oft-forgotten principles: simplicity, clarity, collaboration." -Steve Wehrenberg, CEO, Campbell Mithum Advertising, Minneapolis