Colour Hunting

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Color is essential in visual experiences, influencing fields like design, fashion, architecture, and art. In our globalized world, color communicates more quickly than other forms. Recent artistic and design experiments showcase an enduring fascination with color, while research highlights its role in identifying cultures and capturing attention in urban environments. Beyond visual appeal, scientific studies demonstrate that color can stimulate other senses, such as touch and taste. Projects focused on well-being and healing further underscore the growing interest in color. This book presents a collection of projects, richly illustrated with photographs and drawings, that explore innovative techniques and experiments in color application, ranging from small-scale DIY approaches to large-scale research by international companies. It is organized into three chapters: commerce (sell, buy), aesthetics (make), and well-being (feel). Each chapter features illustrated pages followed by detailed case studies and interviews that delve into the significance of color in branding and design choices. Insights from experts, including Issey Miyake and Leatrice Eiseman, enhance the narrative, while the author, Jeanne Tan, contributes her experience from various international magazines.