The Practice of Public Relations: Ninth Edition

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For courses in Introduction to Public Relations and Public Relations Practice, offered by Marketing, Communications, or Journalism departments. This text uses a unique hands-on approach that prompts students to think critically about public relations. Unlike other PR texts that steer clear of the cases, the ethical challenges, the 'how to' counsel, and the public relations conundrums that encourage students to think, this book prepares students to deal with a full range of situations - and to arrive at effective, ethical solutions. This is an in-your-face textbook for an in-your-face profession. - New contemporary cases- Includes Rudy Giuliani and 9/11, Gary Condit, Trent Lott, Microsoft public relations, and more. - Demonstrates the relevance and timeliness of the subject. - New hypothetical cases- Includes cases on speechwriting, Internet monitoring, and sex discrimination. - Tests students creativity in these areas and helps them develop creative thinking skills. - New contemporary interviews- Includes interviews with Gov. Jesse Ventura, Rudy Giuliani PR Director Sunny Mindell, National Black Public Relations Association President Pat Tobin, White House Press Secretary Ari F