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Parámetros
- 688 páginas
- 25 horas de lectura
Más información sobre el libro
For undergraduate and graduate consumer behavior courses. Explore the act of buying and beyond. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences. The ninth edition includes cutting-edge topics and research in the ever-changing field of consumer behavior.
Compra de libros
Global Edition: Consumer Behavior - Ninth Edition, Michael R. Solomon
- Idioma
- Publicado en
- 2010
- product-detail.submit-box.info.binding
- (Tapa blanda),
- Estado del libro
- Bueno
- Precio
- 7,49 €
Métodos de pago
Nadie lo ha calificado todavía.
- Título
- Global Edition: Consumer Behavior - Ninth Edition
- Idioma
- Inglés
- Autores
- Michael R. Solomon
- Editorial
- Pearson College Div
- Publicado en
- 2010
- Formato
- Tapa blanda
- Páginas
- 688
- ISBN10
- 0137034962
- ISBN13
- 9780137034963
- Serie
- Etiquetas
- No ficción, Libros de texto, Comercio, Psicología, Economía, Marketing y relaciones públicas, Investigación, Comportamiento del consumidor
- Descripción
- For undergraduate and graduate consumer behavior courses. Explore the act of buying and beyond. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences. The ninth edition includes cutting-edge topics and research in the ever-changing field of consumer behavior.