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Parámetros
- 720 páginas
- 26 horas de lectura
Más información sobre el libro
Offers a range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers. This text is designed for the undergraduate student with prior exposure to the marketing field.
Compra de libros
International Marketing - Eleventh Edition, Michael R. Czinkota, Ilkka A. Ronkainen, Annie Cui
- Idioma
- Publicado en
- 2020
- product-detail.submit-box.info.binding
- (Tapa blanda),
- Estado del libro
- Bueno
- Precio
- 29,99 €
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- Título
- International Marketing - Eleventh Edition
- Idioma
- Inglés
- Editorial
- Cengage Learning, Inc
- Publicado en
- 2020
- Formato
- Tapa blanda
- Páginas
- 720
- ISBN10
- 0357445120
- ISBN13
- 9780357445129
- Serie
- Etiquetas
- Libros de texto, Comercio, Economía, Finanzas, Finanzas & Contabilidad, Marketing y relaciones públicas, Sostenibilidad, Redes Sociales
- Descripción
- Offers a range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers. This text is designed for the undergraduate student with prior exposure to the marketing field.