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Weird Ideas That Work

How to Build a Creative Company

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Introduces the proven rules that a company can use to promote innovation, arguing that the corporate world should hire misfits and encourage them to defy the existing culture and actively consider ideas that appear ridiculous or impractical

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Weird Ideas That Work, Robert I. Sutton

Idioma
Publicado en
2007
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(Tapa blanda),
Estado del libro
Bueno
Precio
4,39 €

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Título
Weird Ideas That Work
Subtítulo
How to Build a Creative Company
Idioma
Inglés
Editorial
Free Press
Publicado en
2007
Formato
Tapa blanda
Páginas
240
ISBN10
0743227883
ISBN13
9780743227889
Serie
Descripción
Introduces the proven rules that a company can use to promote innovation, arguing that the corporate world should hire misfits and encourage them to defy the existing culture and actively consider ideas that appear ridiculous or impractical