Parámetros
- 221 páginas
- 8 horas de lectura
Más información sobre el libro
In mid 2006, Ogilvy & Mather China embarked on an ambitious journey to understand how Chinese society and business are being transformed by creativity. It is, as concluded, a Creative Imperative. Whether it is a student attempting to be noticed by a recruiting company in class, or a small clothes store-one among the scores of businesses ? in the underground "Fashion Lady" market in Nanjing, or a poor migrant labourer with only 25 square feet of space to live in, or a Vienna?bound music composer - it is essential for them all to unlock the creative potential that lies within. When you have to compete with another 1.3 billion people to make yourself heard and recognized, the only way of doing it is by being creative. This book will make you rethink China's creative potential.
Compra de libros
China's Creative Imperative, Kunal Sinha, Shelly Lazarus
- Idioma
- Publicado en
- 2008
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- (Tapa blanda),
- Estado del libro
- Bueno
- Precio
- 10,99 €
Métodos de pago
Nadie lo ha calificado todavía.
- Título
- China's Creative Imperative
- Subtítulo
- How Creativity Is Transforming Society and Business in China
- Idioma
- Inglés
- Autores
- Kunal Sinha, Shelly Lazarus
- Editorial
- Wiley
- Publicado en
- 2008
- Formato
- Tapa blanda
- Páginas
- 221
- ISBN10
- 0470823852
- ISBN13
- 9780470823859
- Serie
- Etiquetas
- Descripción
- In mid 2006, Ogilvy & Mather China embarked on an ambitious journey to understand how Chinese society and business are being transformed by creativity. It is, as concluded, a Creative Imperative. Whether it is a student attempting to be noticed by a recruiting company in class, or a small clothes store-one among the scores of businesses ? in the underground "Fashion Lady" market in Nanjing, or a poor migrant labourer with only 25 square feet of space to live in, or a Vienna?bound music composer - it is essential for them all to unlock the creative potential that lies within. When you have to compete with another 1.3 billion people to make yourself heard and recognized, the only way of doing it is by being creative. This book will make you rethink China's creative potential.