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Preface to Marketing Management can be used in a wide variety of settings. Integrating E-commerce topics throughout, as well as analyses of proven teamwork techniques and strategies, this flexible and concise book provides the reader with the foundations of marketing management while allowing room for the instructor to use outside readings, Web research, and other resources to build knowledge.
Compra de libros
A Preface to Marketing Management, J. Paul Peter, James H. Donnelly Jr.
- Idioma
- Publicado en
- 1991
- Encuadernación
- (Tapa blanda),
- Estado del libro
- Muy Bueno
- Precio
- 3,99 €
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- Título
- A Preface to Marketing Management
- Subtítulo
- Fifth Edition
- Idioma
- Inglés
- Autores
- J. Paul Peter, James H. Donnelly Jr.
- Editorial
- Irwin Professional Publishing
- Publicado en
- 1991
- Formato
- Tapa blanda
- Páginas
- 324
- ISBN10
- 0256094454
- ISBN13
- 9780256094459
- Serie
- Etiquetas
- Comercio, Marketing y relaciones públicas
- Descripción
- Preface to Marketing Management can be used in a wide variety of settings. Integrating E-commerce topics throughout, as well as analyses of proven teamwork techniques and strategies, this flexible and concise book provides the reader with the foundations of marketing management while allowing room for the instructor to use outside readings, Web research, and other resources to build knowledge.