Parámetros
- 320 páginas
- 12 horas de lectura
Más información sobre el libro
Strategic Management of Technological Innovation, 4e by Melissa Schilling is the first comprehensive and rigorous, yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling's approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. As a brief, affordable paperback, it is ideal to package with cases. Recommended case sets from the author are available through McGraw-Hill Create or from the Harvard Business School Case Database.
Idioma
Compra de libros
Strategic Management of Technological Innovation, Melissa A Schilling
- Idioma
- Publicado en
- 2013
- Encuadernación
- (Tapa blanda),
- Estado del libro
- Bueno
- Precio
- 4,39 €
Métodos de pago
Nadie lo ha calificado todavía.
- Título
- Strategic Management of Technological Innovation
- Subtítulo
- Fourth Edition - This International Student Edition Is For Use Outside The U.S.
- Autores
- Melissa A Schilling
- Editorial
- McGraw-Hill Higher Education
- Publicado en
- 2013
- Formato
- Tapa blanda
- Páginas
- 320
- ISBN10
- 0071326448
- ISBN13
- 9780071326445
- Serie
- Categorías
- Descripción
- Strategic Management of Technological Innovation, 4e by Melissa Schilling is the first comprehensive and rigorous, yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling's approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. As a brief, affordable paperback, it is ideal to package with cases. Recommended case sets from the author are available through McGraw-Hill Create or from the Harvard Business School Case Database.